Sustainability in the beverage industry: strategic planning instead of greenwashing

Although sustainability has long been a topic of concern for the beverage industry, there are still structural obstacles that production companies must overcome. Resource scarcity, rising production costs and new consumer trends are further factors that require a strategic rethink. It is high time to take stock. Examples from the wine and spirits industry show where the industry has already successfully adapted. How dangerous greenwashing is. And which measures are promising?

Released on 04/08/2025