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Highly automated production and state-of-the-art bottling plants characterise the image of many German breweries. However, while the technology is impressive, data collection, data management and, in particular, data analysis are often at a frighteningly ‘primitive’ level. Ultimately, this raises the question: we brewers have digitalised a lot in recent years - but have our breweries really become more efficient overall as a result?

Released on 08/01/2025