New Beverage Concepts

Where: In the center of Hall B1
When: All five days of the fair

A Smurf latte, golden milk and green smoothies: These days, beverages not only need to look good, they also have to be healthy and innovative. However, those are by far not the only demands being placed on the beverage and liquid food industry. Whether it comes to limits for additives, a shortage of resources or individualizing foods: Now more than ever, product developers in the beverage and food industry face enormous challenges from consumers, politics and the market environment.

That is exactly where New Beverage Concepts comes in: For product developers, brand and innovation managers, market decision-makers or buyers searching for new ingredients or beverage concepts, this platform is a must. Manufacturers present and explain their latest developments when it comes to sweeteners, colorings, flavorings, ingredients, additives, treatment agents, recipes and much more.

New Beverage Concepts' open design concept promotes a direct exchange between exhibitors and visitors: The bar area in the middle guarantees productive discussions in a pleasant atmosphere and is also a "tasting area" for exhibitors' products. It is the perfect place to test products and search for new ideas.

Incidentally: The New Beverage Concepts show and the Innovation Flow Lounge share a common bar area where you can try a number of innovative beverages. Let yourself be surprised by interesting ingredients and other refreshing beverage concepts.

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The most innovative minds show what our future may look like.
Be sure not to miss this special highlight at the drinktec Forum. If you like to think outside the box, the 5 O'clock Theme gives the most innovative minds a chance to make motivational presentations about future scenarios, unconventional approaches, revolutionary ideas and surprising prospects.

You can follow the most interesting topics of the trade fair again here.

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