Everything to do with beverage marketing

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Meeting place for all marketing decision makers in the beverage industry

If you are involved in sales or product management, are a brand or innovation manager, or are responsible for marketing in other areas, at drinktec, you will find an ideal combination of exhibition, special shows, and supporting program in the field of innovative beverage marketing – tailored exactly to your interests.

By the way: In 2013, more than 12,000 visitors from sales and marketing came to drinktec.

Allow yourself to be inspired in all areas of development, product innovation, packaging, and marketing and discuss all the latest innovations in the industry.

What can you expect to find in the field of marketing at drinktec?

Innovation Flow Lounge The meeting place for all marketing experts in the beverage industry.
In various interactive modules, decision makers in the areas of marketing and sales as well as product, brand, and innovation managers discuss new approaches for product development, beverage concepts, packaging solutions, and marketing strategies.
5 O’clock Theme In the 5 O'clock Theme, you can expect to hear some views that are well outside the box . The most innovative brains with visionary presentations of future scenarios, unconventional; approaches, revolutionary ideas, and surprising perspectives.
New Beverage Concepts This platform is a must for product developers, brand and innovation managers, marketing decision makers, and buyers who are looking for new ingredients or beverage concepts. Producers present and explain their innovations in the areas of sweeteners, coloring agents, taste, content, and ingredient additives, handling equipment, recipes, and a lot more besides. Innovative beverages can also be tasted at the bar.
World of Labels In Hall A2, in World of Labels, the focus is on manufacturers of labeling solutions.
place2beer On an exhibition area of approx. 500 m², brewers, beer lovers, and everyone who has anything to do with beer have an opportunity to experience, touch, and taste. The place2beer lives up to its name: every day of the trade fair you can taste different beers from around the world - free of course.
PRO FachHANDEL Newcomer Market At the parallel event PRO FachHANDEL, the pioneering spirit of young entrepreneurs with innovative products is promoted at the Newcomer Market special exhibition. This is where you can establish contacts with start-ups and where specialized traders find new marketing ideas.
World Beverage Innovation Award This competition honors excellence and innovation in all areas of the beverage industry: marketing, packaging, products, etc.
SIMEI, international trade fair for winery and bottling machinery For the first time, within the framework of drinktec. As well as an end-to-end process chain for wine-making, you will also find exhibitors and presentations in the area of wine marketing.

drinktec blog

Interesting articles, background information, and trend reports about all areas of beverage marketing can also be found on the drinktec blog at “Beverage Marketing”.

NEW: Find specific exhibitors and innovations in your field

Use our new online tools to find exactly the exhibitors and products that meet your requirements.

» To Solutions Directory
» To Innovation Guide

The visitor numbers mentioned here are from the 2013 exhibitor and visitor survey conducted by TNS Infratest. Multiple choices possible.

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Exhibition sections at drinktec: process technology, filling and packaging technology, process automation, engineering, control and IT solutions.

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Opening hours of drinktec and oils+fats: All information for exhibitors, visitors and journalists.

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