Press release

Exhibitor Statements about drinktec 2017

September 18, 2017

drinktec is one of the industry’s most important trade fairs worldwide. Read here how satisfied our exhibitors are with drinktec.

Volker Kronseder, Chairperson of the drinktec Advisory Board and Chairperson of the professional association Beverage Machinery and Dairy Technology in the German Engineering Federation (VDMA):
“For me, it's been the best drinktec of all time. It was interesting that SIMEI was integrated into drinktec for the first time and that it was possible to achieve a new exhibitor record. We were again able to achieve a high degree of internationality with many high-ranking visitors. All exhibitors had excellent presentations and attracted the attention of visitors with the latest developments. The innovation density and hundreds of improvements in details at drinktec are the best proof of this. This fair will spark additional original ideas for the global food and beverage industry over the next four years. My personal impression after four days of the trade fair: I believe that the entire industry can look to the future with lots of optimism. And as always, after drinktec is before drinktec!”

Richard Clemens, Managing Director of the professional association Food Processing and Packaging Machinery in the German Engineering Federation (VDMA), Germany:
“drinktec again exceeded our high expectations by far. We were really impressed by the internationality and competence of visitors! drinktec is a trendsetter: Innovative solutions for applications of tomorrow were the focus of the visitors.”

John Kyle Dorton, Vice President Brewery Systems, Alfa Laval Business Unit Food Systems, Sweden:
“drinktec is without a doubt an important date in the trade fair calendar of Alfa Laval. We specifically reach all target industries, loyal customers and new contacts there—and indeed from all corners of the globe. We were already able to achieve our ambitious goals during drinktec 2017 on the fourth day. We were not only able to initiate a specific new business deal, but we were also able to conclude various contracts at the fair.”

Marzio Dal Cin, Chairman of Anformape (National Association of Machinery Suppliers and Products for Winemaking):
“The impression of the exhibitors is for the most part very good. The presence of many foreigners, particularly from the southern hemisphere, is a very positive aspect and the reason why companies have decided to believe and invest in this project. This has partly compensated for the limited presence of European and North American producers because of the harvest, as we expected. The plant manufacturers are very pleased as are those who are extending their target to the beverage sector as well, because they have been able to meet a wide, diverse audience. The internationalization goal of SIMEI has therefore been accomplished and this partnership with drinktec has been strategically successful. For the next editions, it will be essential to reconcile the needs of all producers around the world to achieve a truly 'global' presence.”

Alberto Cirio, CEO, Arol Group, Italy:
“We believed and invested in drinktec: there is no beverage that Arol Group technology cannot cap, control and inspect, in order to preserve and maintain its quality from bottling to consumption and guarantee consumers safety. Visitors at the fair were highly professional and qualified, and they participated beyond our expectations to confirm the reliability and quality of our solutions. In particular, our clients appreciated the preview of our innovative cyber physical system, an Industry 4.0 ready technology that provides bottling and process control together with management systems to optimize the production line.”

Pascal Heyden, Marketing Manager, Ateliers François SA., Belgium:
“drinktec is different from other yearly events because it acts like a launching & reflection point to generate new leads, launch new technologies on the market. drinktec is a huge international event, a global show people coming from PET industries from Americas, Asia Africa and of course Europe. For AF, drinktec is an important milestone that initiates an interesting investment period.”

Stephan J. Barth, Managing Director, Joh. Barth & Sohn, Germany:
“I am very satisfied. We talked with all customers, with whom we wanted to talk. drinktec is a great marketplace and the ideal forum to showcase our expertise. Our customers came from all continents, and there were significantly more brewers here than four years ago. The smaller ones don’t have any reservations about being at drinktec anymore either.”

Cristina Bertolaso, Bertolaso, Gruppo, S.p.A, Italy:
“This is a new experience, certainly a positive one. The great Italian technical expertise, our ability to innovate and to communicate with customers, has been widely acknowledged and we are now ready to conquer new markets. SIMEI in Munich is a winning choice because it has drawn many potential customers, especially from the southern hemisphere. We fully committed to this project, aware that since it is harvest time in Italy and other European and American countries, there would be people absent, but we strongly believe in the internationalization that this synergy can offer.”

Martin Tolksdorf, Chief Marketing Officer, Döhler, Germany:
“Because the entire industry comes together at drinktec 2017, the trade fair is the ideal platform to present the latest product innovations to visitors from around the world as well as to meet customers and partners and establish new contacts. Employees from more 40 countries were represented this year, who took advantage of this great opportunity to obtain information about successful products and concepts from the various markets and develop innovative ideas together with customers. drinktec provides an ideal communication platform that has fully met our expectations.”

“I have been one of the major supporters of this partnership, which I truly believe in. The synergy between SIMEI and drinktec broadens our public and projects us into new and transversal markets. From historical exhibitors of both SIMEI and drinktec, I must say that the merging of these two events for us has not only been positive, but also functional. We believe that the real challenge today is internationalization, a challenge that companies in this sector are ready to turn to their best advantage. Italian technology is recognized worldwide and the possibility of showing it to such a large audience is definitely an opportunity to be seized.”

Hikmet Celebi, Export Operations Chief & Key Account Sales, ecoplast, Turkey:
“The trade fair was a great success for us. We have expanded our market presence in the beverage market. We had numerous discussions with customers mainly from Europe, Qatar and the Middle East. We will very likely also participate again in 2021.”

Dr. Rainer Brambach, EnviroChemie, Germany:
“The fair developed very well for EnviroChemie during the course of week. We were able to establish contacts with many decision-makers, whom we did not previously know, and strengthen existing contacts. This demonstrates the excellent quality of drinktec: “quality before quantity”. We were able to present our innovations to specific target groups in the Water Technology Symposium. drinktec manages to bring decision-makers together from around the world; it is unique for us in such a concentrated form. Many of our visitors came from Western Europe, Russia, Asia and Africa, and this corresponds to our market presence. drinktec is the industrial exhibition of the entire beverage industry for us. This industry represents a significant portion of our business. Consequently, participation at the next drinktec 2021 is a must.”

Marcus Ley, VP Global Corporate Accounts, Ecolab, Germany:
“The 2017 drinktec has indeed exceeded our expectations once more in terms of quantity and more so in quality of visitors. Besides being an ever growing intercultural melting pot of people, companies and industries, this year’s show has demonstrated the right instincts to focus on how to deal effectively and sustainably with the fast growing challenge of resource scarcity and food safety. The drinktec has again proven to be the most international platform to reach and inspire decision makers by the innovation hype of the industries. We’ll be back in 2021 to engage in the next innovation chapter!”

Piero Garbellotto, Garbellotto SPA, Italy:
“The internationalization of customers and visitors is certainly one of the most positive aspects of this exhibition, which is perfect in terms of organization and logistics too. As one of the founding members of SIMEI and consistent exhibitors at the fair, we believe it is a unique opportunity since exports are becoming increasingly essential for our sector. SIMEI and drinktec together will have to create the best situation to form an event that best reconciles the schedules of wine producers around the world to enable everyone to participate.”

Cherry Ma, Marketing Manager, HGM Food Machinery Co., Ltd., GDE Brewing Machinery Co., Ltd., China:
“drinktec is one of the most important trade fairs in our appointment book. It is the absolute No.1 in the craft beer sector. The complete process chain for the production of craft beer is depicted there, and consequently it is very important for us as a producer of quality materials for the craft beer sector to be at this fair. We are already looking forward to 2021.”

Martin Hammerschmid, Managing Director, GERNEP Ettiketiertechnik GmbH, Germany:
“drinktec is a ‘must’ in our trade fair calendar! Establish international contacts and provide advice to new and existing customers competently in a pleasant ambiance: these are the reason why we are here. Sustainability is of course a major issue, but in general everything technical is in a state of constant change; drinktec provides an ideal platform to inform our customers about these issues.”

PDF download (PDF, 0.44 MB)
Press contacts
Johannes Manger
Category Head Construction & Real Estate
Am Messesee 2
+49 89 949-21482
+49 89 949-9721482