drinktec Innovation Guide

drinktec is the platform for world premieres and new developments. As an exhibitor, you know that and you present your innovations here.

To ensure that visitors are aware of your innovations and can experience them live at your stand, drinktec is again offering an Innovation Guide in 2022.

Our objective: To market your innovations as effectively as possible—and in doing so, make your exhibit an even greater success.

Advantages for your customers, the visitors

  • Innovative strength at its best: Thanks to your innovation entries, visitors at the fair are informed about innovative solutions for their applications via smartphone—and can experience them directly at your stand.
  • Before the fair begins, an "innovation icon" appears in the online catalog, indicating that you have an innovation on display at your stand.
  • Exclusively for visitors: Only visitors who are actually there in person can profit from this offer.

Publication: only on site for the visitors of drinktec 2022

The principle of the Innovation Guide: Innovation entries are visible exclusively in the app and only to users who are in the halls.

You don’t want your innovation entries made public before the fair begins?

We will ensure that:

  • The Innovation Guide is part of the drinktec App, and your innovation entry will only be displayed at the fair.
  • And: Your innovation entry will not be sent to a visitor's smartphone unless the visitor is registered, and not until the visitor enters the halls with the app.


Your advantage: Make your innovative strength something they can experience!

  • drinktec is the platform for innovations and world premieres.
  • Call drinktec visitors' attention to the innovation(s) that you are exhibiting at your stand!
  • And increase the number of visitors at your stand by doing so!

How the Innovation Guide works

1. Enter innovations

As an exhibitor, you enter the innovations that will be on display at drinktec.

2. Innovation Tours

The app features innovation tours that use a hall diagram to show which exhibitors have an innovation.

3. Live at the fair, exclusively for visitors

Only those who enter the halls can use the app to view your innovation entry and then experience it directly at your stand.


All the information for drinktec exhibitors: Good reasons to take part, planning tools to boost your success, booking stand space and services.

Information for exhibitors
Stand building and services

Application documents for your trade-fair stand. Book all the services you need for your exhibit online, here in the drinktec Exhibitor Shop.

Stand building & Services
Your contacts

All the contact details of the drinktec team—for support and advice for your exhibit at the show.

Advice & Contacts