In numbers: visitors and exhibitors 2017

In 2017, 1,749 exhibitors and over 76,000 visitors from all over the world met at drinktec in Munich where the industry trade fair set new standards for both quality and quantity:

International representation at the trade fair continued to grow, with 66% of visitors and 71% of exhibitors coming from abroad. A total of 84% of visitors were decision-makers at their respective companies.

Visitors: Country of origin

Seventy-six thousand visitors from 170 different countries attend drinktec in 2017, with 66% of them coming from abroad.

Visitors: Top 30 countries (besides Germany)

  • Italy 6,250
  • China 2,242
  • France 2,062
  • Russian Federation 2,053
  • United States 1,822
  • Switzerland 1,818
  • Austria 1,773
  • Great Britain & Northern Ireland 1,762
  • Japan 1,431
  • Netherlands 1,361
  • Spain 1,341
  • Belgium 1,317
  • Czech Republic 1,286
  • Brazil 1,275
  • Poland 1,143
  • India 992
  • Mexico 856
  • Ukraine 855
  • South Africa 836
  • Turkey 724
  • Denmark incl. Greenland 710
  • Romania 702
  • Thailand 675
  • Sweden 665
  • Australia 663
  • Argentina 624
  • South Korea 478
  • Croatia 469
  • Greece 463
  • Hungary 462

Visitors: Main branches of industry respectively sales markets

drinktec 2017 sees an increase in visitors from all sectors. The most notable increase is achieved through the integration of SIMEI@drinktec in the wine, sparkling wine, and spirits segment. Most visitors are from the beer industry, followed by soft drinks, water, and fruit juices.

*of all trade visitors, multiple selections possible
Industry 2017 (total) 2017 (in percent*) Increase (over 2013)
Industry Soft drinks, water 2017 (total) 27,816 2017 (in percent*) 36.6% Increase (over 2013) +39%
Industry Fruit juice 2017 (total) 22,572 2017 (in percent*) 29.7% Increase (over 2013) +53%
Industry Beer, brewing 2017 (total) 35,416 2017 (in percent*) 46,.6% Increase (over 2013) +29%
Industry Wine, sprakling wine, spirits 2017 (total) 17,480 2017 (in percent*) 23.0% Increase (over 2013) +74%
Industry Milk, liquid dairy products 2017 (total) 15,352 2017 (in percent*) 20.2% Increase (over 2013) +35%
Industry Liquid food 2017 (total) 11,704 2017 (in percent*) 15.4% Increase (over 2013) +35%

Visitors: High decision-making authority

*of all trade visitors, **of all employed trade visitors
Decision-making authority Share of Visitors
Decision-making authority Decision-makers** Share of Visitors 84%
Decision-making authority Key decision-makers** Share of Visitors 27%
Decision-making authority Leading positions* Share of Visitors 70%
Decision-making authority In upper management* Share of Visitors 34%

Visitors: Areas of responsibility

The visitors of the drinktec come from all parts of the production chain.

*of all trade visitors
Area of responsibility Share of Visitors*
Area of responsibility Management, business head Share of Visitors* 22%
Area of responsibility Purchasing, procuring Share of Visitors* 4%
Area of responsibility Research & development, design Share of Visitors* 9%
Area of responsibility Product development, product management Share of Visitors* 9%
Area of responsibility Manufacturing, production, processing, filling, packaging Share of Visitors* 15%
Area of responsibility Quality control, quality assurance Share of Visitors* 3%
Area of responsibility Marketing, advertising, PR Share of Visitors* 5%
Area of responsibility Distribution, sales Share of Visitors* 15%
Area of responsibility Other Share of Visitors* 18%

Visitors: Areas visited

drinktec 2017 visitors tell us which exhibits by product area they’ve visited and which ones they still want to see. Their answers yield the following statistics about the number of visitors to each product area.

Product area Number of visitors
Product area Product-specific process technology for beer, non-alcoholic drinks, juices, water, wine, sparkling wine, spirits, milk, liquid food Number of visitors 19,000
Product area Cross-industry process technology for the production respectively processing of beverages, milk, liquid food Number of visitors 10,640
Product area Components for process technology Number of visitors 16,720
Product area Filling & packaging technology Number of visitors 36,480
Product area Process automation; engineering; control & IT solutions Number of visitors 17,480
Product area Laboratory Number of visitors 11,400
Product area Machines & raw materials for the production of plastic containers & closures; recycling Number of visitors 16,720
Product area Containers, packaging materials, packaging accessories & closures Number of visitors 16,720
Product area Raw materials, additives & agents Number of visitors 19,000
Product area Process & production supplies Number of visitors 17,480
Product area Water & wastewater Number of visitors 14,440
Product area Research & training Number of visitors 9,120

Exhibitors: Country of origin

A total of 1,749 companies from 80 countries presented their products at drinktec 2017, with 1,243 exhibitors coming from abroad and 506 from Germany.

Exhibitors: Top 15 countries represented by exhibitors (besides Germany)

  • Italy 329
  • China 128
  • United States 72
  • Great Britain & Northern Ireland 65
  • France 54
  • Netherlands 47
  • Turkey 44
  • Spain 39
  • Austria 38
  • Czech Republic 38
  • Switzerland 36
  • Belgium 35
  • India 23
  • Poland 23
  • Denmark 18

Exhibitors: Visitor target groups

Regardless of the industry they belong to, exhibitors expect visitors from the following industries to attend drinktec 2017. An average of 81% of the exhibitors rate the success of reaching this target group at the trade fair with "good" to "excellent."

*The data shows the number of exhibitors that have this target group and rate with "good" to "excellent" their success at reaching that particular target group.
Industries Exhibitors‘ target groups Percentage of exhibitors being successful in reaching their target group*
Industries Manufacturers; producers of beverages Exhibitors‘ target groups 79% Percentage of exhibitors being successful in reaching their target group* 86%
Industries Manufacturers; producers of plant & machinery Exhibitors‘ target groups 51% Percentage of exhibitors being successful in reaching their target group* 82%
Industries Manufacturers; producers of consumables Exhibitors‘ target groups 31% Percentage of exhibitors being successful in reaching their target group* 79%
Industries Suppliers (e.g. of raw materials & ingredients) Exhibitors‘ target groups 28% Percentage of exhibitors being successful in reaching their target group* 78%
Industries Service providers (e.g. consulting, construction, maintenance, logistics) Exhibitors‘ target groups 27% Percentage of exhibitors being successful in reaching their target group* 78%
Industries Beverage wholesaling & retailing Exhibitors‘ target groups 33% Percentage of exhibitors being successful in reaching their target group* 79%
Industries Universities & (technical) colleges, authorities Exhibitors‘ target groups 22% Percentage of exhibitors being successful in reaching their target group* 69%

All figures were recorded during registration of visitors and exhibitors for drinktec 2017 and using a survey conducted by the market research company Gelszus Messe-Marktforschung GmbH.

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