New Beverage Concepts (NBC) – taste trends from all around the world on one platform

The right amount of sweetness, the perfect taste, an appetizing color and innovative ingredients and additives with added value – these are among the most important tasks and challenges of product development in the food and beverage industry. 

Are you a manufacturer of sweeteners, colorants or flavors and want to present your latest beverage recipes to an international audience of specialists?

Then you’re at the right place in the New Beverage Concepts Area (NBC)!

Meet with the industry’s top decision-makers, buyers, product managers and developers at a special exhibition designed especially for that purpose.

What do we offer you?

Top placement: The New Beverage Concepts Area (NBC) is appropriately situated in Hall A5, where raw materials, treatment agents and additives are displayed. It will be located in a prominent, highly visible location. The central aisle will run alongside the special area, which, along with the various entrances to the NBC, creates a strong flow of visitors.

All-inclusive package at an unbeatable price:

It’s up to you! We offer you a high-quality stand package with 15 or 24 square meters of floor space for €537 per square meter.

Click here to see an overview of the services

Your target group in one place:

This platform is a must for product developers, brand and innovation managers, marketing decision-makers, and buyers who are looking for new ingredients or beverage concepts.

The open design concept of New Beverage Concepts promotes direct exchange between exhibitors and visitors: The bar area in the center guarantees great talks in a comfortable atmosphere and at the same time is a “tasting zone” for the exhibitors’ products. The ideal place to test and look for new ideas.

Would you like to learn more about our visitor structure? Then why not take a look at our general drinktec fact sheet.

Have we piqued your interest? You can register online here. Please fill in your data and choose your desired booth type in the section Concept Booths / New Beverage Concepts.

Do you have any questions? Don’t hesitate to get in touch!

Corinna Feicht
Exhibition Manager
Am Messesee 2
+49 89 949-20807

Your contact to our global representative network