Final report
drinktec presents itself as the global business summit of the beverage and liquid food industry
September 16, 2022
- 65 percent international exhibitors
- More than 70 percent of visitors from abroad
- Exhibitors enthusiastic about the quality of visitors
International, innovative and of the highest quality: these are the attributes of drinktec, which took place from September 12 to 16, 2022 at the trade fair center in Munich. A total of 1,002 exhibitors from 55 countries and almost 50,000 visitors from 169 countries came to the world's leading trade fair for the beverage and liquid food industry.
drinktec - the world's leading trade fair
With an international share of 65 percent among exhibitors and more than 70 percent among visitors, drinktec has impressively underpinned its status as the world's leading trade fair. Dr. Reinhard Pfeiffer, Managing Director of Messe München: "drinktec shows: World trade fairs are possible again in Europe. Most of the visitors came from abroad and almost 40 percent of them from outside Europe, such as Mexico, Brazil, South Africa, Japan or India. It is significant that the third strongest visitor country after Germany and Italy is the USA." Volker Kronseder, Chairman of the drinktec Advisory Board, adds, "When you walk through the halls, you see a multitude of new and further developments, you see people from different nations finally communicating with each other in person again. The innovation density is extremely high again this year."
drinktec - highest visitor quality
Richard Clemens, Managing Director of VDMA Food Processing and Packaging Machinery, sums up: "The industry has been waiting almost eagerly for drinktec. The atmosphere is excellent. The exhibitors are delighted with the internationality and the high quality of the visitors." A conclusion seamlessly echoed by Florian Schneider, Chief Commercial Officer at ZIEMANN HOLVRIEKA: "drinktec is back, and with it our customers and interested parties from all over the world. Admittedly, the overall number seems to be lower than in the past. But the quality is high. drinktec proves once again that it is the most important international platform."
drinktec - innovation and impulse generator
drinktec also lived up to this claim in terms of the innovations on display. Exhibitors registered a total of more than 700 innovations and solutions in the digital Innovation Guide and Solution Guide. Dr. Johannes T. Grobe, Managing Director of Sales and Service at the KHS Group, explains why drinktec is the place for premieres in particular: "As the most important source of innovation and impetus drinktec enjoys a high standing in the industry. It offers the perfect opportunity to meet with our customers and partners on an international stage. During the days of the trade show, we were able to hold numerous discussions on new investments." Marcus Ley, Vice President Global Accounts at Ecolab, adds, "that drinktec is the leading marketplace where global industry experts and decision makers meet to identify innovations and cutting-edge technologies to advance their business. Once again, we were able to connect with high-level visitors at the top management level to advance our business goals. Another unforgettable show!" And Reinhard Streit, Vice President and Managing Director Food & Beverage Europe at CCL Label, sums it up: "I'll keep it short: drinktec is the best global platform if you're in the beverage business."
drinktec - the networking platform
For visitors, too, drinktec is the definitive networking platform for the beverage and liquid food industry, as Gary Guo, Vice President, Global Supply Chain at the Coca Cola Company, affirms: "It's really great to be back here in Munich at drinktec after five years. It is one of the most important events in our business calendar and a must for us. Together with our global bottling partners, we use drinktec to explore the latest developments and technologies in areas such as supply chain, manufacturing, digital transformation and sustainability, and to look for opportunities to transform our business. This year's event is better than ever."
For Petra Westphal, Director drinktec, and her team, the feedback from customers is more than positive; after all, preparations for this year's event "were quite a roller coaster ride. The impact of the pandemic and geopolitical tensions have made for volatile conditions and ambiguity. And then comes the first day of the show. The world meets here in Munich after five years. The joy of reunion is indescribable. On all the stands, the current challenges are discussed intensively and solutions are demonstrated; this is where the future of the industry is being shaped."
The next drinktec will take place in the fall of 2025. The exact date will be announced soon.
Susanne Blüml, PR Managerin drinktec
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