The Iranian beverage market: cola, doogh and fruit juice

At the end of 2024, Iran was one of the most populous countries in the Middle East, with over 91 million inhabitants. The large and young population, a significant proportion of which is under 35, has given the Iranian beverage industry an enormous boost. Despite economic difficulties and international sanctions, the beverage industry there is growing steadily and offers an extraordinary variety of products – from carbonated drinks and fruit juices to traditional specialities.

Released on 09/07/2025