On Tuesday, 15 September 2009, the Beverage Innovation Awards will be held at the ICM during drinktec 2009.

This well established awards scheme from beverage innovation magazine sees the inclusion of new categories for 2009 to include dairy drinks, bottled water – in co-operation with water innovation magazine – online voting for TV and cinema marketing plus blind taste testing and much, much more.
 
Categories cover all sectors of the industry, including:

• Juice, functional, energy, adult, childrens’ and dairy drinks
• Best newcomer brand or business
• Best ingredient
• Best marketing campaign
• Best initiatives in the fields of environment, ethics, sustainability and health
• Best packaging solutions from PET to closures

Partners
UNESDA – Union of European Beverages Associations 
WAFG – Wirtschaftsvereinigung Alkoholfreie Getränke e.V.
 
For full details, visit: www.beverageawards.com