drink technology India 2010
World Fair for Beverage Technology and Liquid Food Technology
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Closing report 2007
Successful premiere for "drink technology + PET India"
After a very successful two-day conference, participants and organizers all agreed: "drink technology + PET India" immediately made a name for itself in the industry. 539 visitors took part in the conference and related exhibition, which celebrated its premiere in Mumbai, India from November 29 – 30, 2007.

When it came to the presentation area or the lecture halls, the picture at the Grand Hyatt Hotel where the conference was held was one of bustling activity and a positive atmosphere. The presentation area in particular, where 42 renowned companies from 11 countries made presentations, was a forum for discussions and the exchange of information. While participants were busy networking at the exhibition area in the hotel lobby, trade visitors in the two lecture halls gathered information about the latest market developments and current trends in beverage and liquid-food technology. The speakers at the workshops and symposia included first-rate experts from around the world.

539 specialists from 15 countries including beverage distributors and manufacturers traveled to Mumbai to experience the first "drink technology + PET India". Besides conference participants from India, who made up the majority, there were also visitors from Bahrain, Germany, France, Great Britain, Israel, Italy, Austria, Nepal, Poland, Saudi Arabia, Slovakia, South Africa, the United States and Vietnam. Visitors also included 30 media representatives from India and other countries.

The prospect of holding discussions with decision-makers from India and neighboring countries generated a strong response before the fair began, especially among European specialists. Even the presentation area, which had 276 m² of space, was quickly booked to capacity. Companies from 11 countries took advantage of the opportunity to book the small presentation space in the hotel lobby. The event was sponsored by four companies – Reliance, KHS, Krones and Ziemann.

Given the large number of visitors from India, Europe and Asia, exhibitors were definitely satisfied with the outcome of the event. "Positive, good, very satisfied" – the response to the new conference was almost unanimously positive. Exhibitors were particularly praiseworthy when it came to the organization and the quality of the visitors. "Valuable market information", "exceptional contact quality", "good location", "very well organized" – was the tenor of most comments.  

The organizers – Munich International Trade Fairs, VDMA Association for Food Processing and Packaging Machinery in Frankfurt and publisher hbmedia in Heidelberg – were extremely positive as they assessed the results. According to Norbert Bargmann, the responsible Managing Director at Munich International Trade Fairs, "We were always convinced that this event would be a success. Still, this kind of positive response and a premiere that is practically perfect is not something one takes for granted. Apparently, our concept, i.e. the combination of specialty lectures, an accompanying exhibition and time for networking, worked completely. Everyone involved appreciated the short distances and having all the information available under a single roof." Richard Clemens, Managing Director of VDMA Association for Food Processing and Packaging Machinery, also felt that the exhibition reached its objective of bringing together the supply and demand sides of the market: "We are pleased at the positive response among visitors from India and neighboring countries. As far as German participants are concerned, the discussions they held were very productive and helped them to better identify the market's needs. Our feeling that there is a great deal of interest in modern beverage technology, especially from Germany, proved to be correct. That was clear in all of the discussions that we held with participants between conference events. This event helped participants to make new contacts, and we hope that everyone manages to strengthen those contacts – perhaps when the conference is held again next year."

The next drink technology + PET India is scheduled to take place in late November or early December 2008. 


Contact for presswork for drinktec and drink technology + PET India:
Johannes Manger and Andrea Hack
Tel. (+49 89) 949-20630, Fax (+49 89) 949-20639
E-mail: Johannes.Manger@messe-muenchen.de und
Andrea.Hack@messe-muenchen.de
  
 
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